Topic » Customer Marketing Cost (CMC)

Customer Marketing Cost (CMC)

How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.

You run your customer acquisition strategy and get new customers aiming at converting them to repeated purchases. This marketing seems coming for free, right? No!