Manage and grow a sustainable digital business

It's all about designing a sustainable strategy for your digital business. I'm here to provide you with resources for improving your business sustainability.

How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.

Difference between customer acquisition and customer retention and why you should focus more on the latter.

How to calculate conversion rate in Excel in four steps, explained one by one. Read the guide and download the Excel file for free.

Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.