Manage and grow a sustainable digital business

It's all about designing a sustainable strategy for your digital business. I'm here to provide you with resources for improving your business sustainability.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.

Getting forms filled-out for e-mail marketing campaigns is a serious game. It’s a core business process. Let me show you why and how e-mail marketers play a relevant role.

Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.

In this piece we will investigate when recruiting online through job boards might be more convenient than contacting a headhunting agency.

Live chat for sales is something you see everywhere on the web. If you are considering implementing it on your website, think carefully.